Original Music for Your Business. ASCAP Licensing Included.
$40/month flat. Stop overpaying for music — one subscription gets you original compositions plus a written ASCAP direct license. If our catalogue is your exclusive music source, the math typically saves US venues $700-1,300/year on PRO fees.
Example: a single-location café typically saves $932/year vs paying for streaming + ASCAP/BMI/SESAC separately.
Get your demo code.
Tell us about your venue. We'll send a code so you can listen for yourself.
The hidden cost of music in your business
Most US venues paying for background music are paying multiple times for the same thing without realising it:
$25-50/month for Soundtrack Your Brand, Pandora Business, or similar. Gives you the music — does not include performing-rights licensing.
On top of streaming, separate licences with ASCAP + BMI + SESAC, typically $800-1,500/year combined for a small venue.
A typical small venue ends up at $1,500-2,500/year when you add it all up. Most owners don't realise they're paying twice for licensing.
How BusinessConnect Music works
I'm Justinas, a composer registered with ASCAP and LATGA. The music itself is published — you can find it on Spotify, Apple Music and other streaming services, where it lives under a consumer licence for personal listening at home, in headphones, on the commute.
What you cannot do under that consumer licence is play it through speakers in your venue. Spotify, Apple Music and YouTube Music all say this plainly in their terms of service: commercial play in a space where guests pay to be is not covered. The music is the same; the licence is what changes.
Your subscription with BusinessConnect Music is a commercial licence to the same catalogue, structured specifically for venues — and what it unlocks depends on where you operate:
Your subscription includes a written ASCAP direct licence. If our catalogue is your exclusive in-venue music source, the direct licence covers the performance rights for what you play through us. Since the catalogue is not registered with BMI or SESAC, separate licences with those PROs are not required for music played through us.
Typical savings: $700–1,300/year vs the Soundtrack + ASCAP + BMI + SESAC stack.
Performance-rights bodies in Europe — PRS (UK), GEMA (Germany), SACEM (France), SIAE (Italy), SGAE (Spain), ZAiKS (Poland), BUMA (NL), KODA (DK), TEOSTO (FI), STIM (SE), AKM (AT) — require venues to pay a public-performance fee regardless of the music platform you use. Our subscription does not change that obligation, and we do not claim otherwise.
What it changes is the quality of what's actually playing in your room.
How music shapes the identity of a venue
Music is the only branding decision a venue makes that guests experience without consciously naming it. The logo, the menu, the wall colour — those are deliberate, scrutinised, judged. The music plays behind all of them, and is felt more than it is noticed.
That makes it the most under-managed sensory layer in hospitality, and the one with the widest gap between a venue that takes it seriously and one that does not. A spa playing whatever-the-app-decides-today reads, to guests, as a place where atmosphere is treated as background. A spa running a curated, composed-for-this-room programme reads as somewhere everything in the space was chosen — and guests stay longer, spend a little more, return a little more often. They will not tell you why. They will simply prefer one over the other.
The same effect compounds across every venue type. A jazz bar drifting through stale 2019 playlists tells guests the owner stopped paying attention; a jazz bar with rotating, properly-curated instrumental stations tells them this is a place where the craft is alive. A boutique hotel lobby on auto-suggested radio reads as a chain; the same lobby with a deliberately-composed ambient programme reads as somewhere with a point of view. A café where the music slides from breakfast acoustic into laptop-friendly lo-fi into evening wind-down feels considered. A café that does not is just a café.
Music does not just play in your venue. It tells guests how seriously you take your venue. The spreadsheet column for music sits next to "supplies" and "utilities", but in the actual experience your guests have, it sits next to design and lighting — the choices that shape whether the space feels like somewhere or anywhere.
Our catalogue is composed — not licensed from a stock library, not algorithmically generated — by a working composer in the territory of Ólafur Arnalds, Brian Eno, Nujabes and GoGo Penguin. Curated stations for spa, lobby, lounge, dining, jazz and ambient environments. One subscription, multiple rooms, professional consistency across the working day. That is the value the European venues pay for, and the additional value American venues get on top of the licensing savings.
What most US venues pay vs what you could pay
| Soundtrack Your Brand | $312/yr |
| ASCAP licence | $400/yr |
| BMI licence | $400/yr |
| SESAC licence | $300/yr |
| Total | $1,412/yr |
| Subscription ($40/mo) | $480/yr |
| ASCAP coverage | Included |
| BMI / SESAC | Not needed* |
| Total | $480/yr |
→ Annual savings: $932
*Provided this is your exclusive music source. See the important disclosure above. International venues see similar savings against PRS (UK), GEMA (Germany), SACEM (France), and other PROs — contact us for a country-specific estimate.
An original music streaming platform for properties that take atmosphere seriously.
Curated stations composed by a working composer — not a licensed catalogue shared across thousands of venues, not a Spotify playlist (which is licensed for personal listening only). One access link, multiple stations, fixed monthly pricing.
- Original compositions in the territory of Ólafur Arnalds, Brian Eno, Nujabes, GoGo Penguin — not stock music
- Multiple curated stations on one link: spa, lobby, lounge, jazz instrumental, ambient
- ASCAP-registered composer — composition rights handled internationally
- Currently powering music at Clarion Inn & Suites (Grand Junction, CO) and Comfort Inn (Fruita, CO)
If you operate a luxury property and want to hear the catalogue, write directly — or request an access code to listen. We respond within 24 hours.
Why Spotify isn't actually licensed for your venue.
This catches almost every venue operator off-guard, so it is worth saying plainly:
- Spotify, Apple Music and YouTube Music are licensed for personal listening only. Their terms of service explicitly limit use to private, non-commercial contexts — playing them through speakers in a space where guests pay to be is a commercial use, and that licence does not cover it.
- "Spotify Premium" does not change that. Premium is a consumer tier with no commercial rights attached. The record labels never granted Spotify the right to license commercial venue play, so Spotify cannot pass that right on to you.
- The music we stream is licensed specifically for venues. Our catalogue is properly cleared for commercial play in hospitality spaces. That is the part most venue operators do not realise they are missing.
Beyond the licensing question, there is a separate craft issue: consumer apps are tuned for individual taste discovery, not for shaping the atmosphere of a space across a working day. The curation drift, the mismatched dynamics, the same handful of viral tracks playing in every café in the city — these are not bugs of how you set Spotify up. They are features of what Spotify is built to be.
Note on royalty paperwork: the local performance-rights body in your country (PRS in the UK, GEMA in Germany, SACEM in France, ZAiKS in Poland, EAÜ in Estonia, etc.) charges venues a separate fee for the right to play music in public. That is between you and that body — it is unrelated to which streaming service you use, and not something this service replaces.
What this service actually does.
BusinessConnect is the curated music programme that fits the room — properly licensed for commercial play, designed for venues, and managed continuously so the atmosphere never goes stale.
- Consumer streaming risk
- Separate royalty paperwork
- Playlist maintenance
- Licensed venue radio
- One flat monthly fee
- Press play and leave it on
A radio you press play on. Fully licensed.
- Radio format. Pick a station, hit play, music keeps going. No playlists to manage.
- Properly licensed catalogue. The music we stream is licensed for commercial play in venues — the Spotify/Apple risk goes away. Your country's separate performance-rights paperwork (PRS, GEMA, SACEM, ZAiKS, etc.) is not part of this service and stays with you.
- One flat monthly fee. Replaces your consumer-streaming subscription with a properly licensed commercial catalogue. One subscription covers the whole venue (lobby, restaurant, spa rooms — all under one roof). Tailored quote after you request a demo code, based on your venue type and number of locations.
Three steps.
- Request a demo code (top of this page).
- Open the player and enter your code.
- Press play. Keep it running all day.
No hardware. No app to install. Works in any web browser.
FAQ
Is this really legal?
Yes — for our part. The music catalogue we stream to you is properly licensed for commercial use, which solves the Spotify-isn't-licensed-for-business problem most venues run into. We do not pay your local public-performance fees (the ones your country's collecting society charges venues that play music in public) — those remain a separate obligation between you and that body. Most venues already have that side handled; if you do not, your local collecting society is the right starting point.
Can I cancel anytime?
Yes. You sign a short service agreement covering our music licensing and curation terms (this is what makes your venue legally covered), but there is no minimum commitment — cancel anytime on monthly billing, or stop renewing on the annual plan.
Where does this work?
EU, UK, Switzerland, Canada, Australia, and select Asian markets.
How much does it cost?
Pricing depends on your venue type, number of locations and contract length, so we send a tailored quote after you request a demo code. As a rule of thumb, our flat monthly fee replaces your current consumer-streaming subscription (Spotify, Apple Music, YouTube) with a properly licensed catalogue and curated programming. It does not cover the separate performance-rights fees your country's collecting society charges — those stay between you and that body. One subscription covers the whole venue — lobby, restaurant, spa rooms, pool area, all under one roof. No per-room or per-speaker pricing.
I operate multiple locations — how does pricing work?
One subscription per physical location. If you run 5 venues, that is 5 subscriptions; if you run 20, that is 20. Multi-venue groups get a tailored rate — just mention how many locations you operate when requesting your demo code and we will send a quote based on your specific setup.
Do you have references?
Yes. We currently power background music at US hospitality venues including Clarion Inn and Suites in Grand Junction, Colorado, and Comfort Inn in Fruita, Colorado. Request a demo code and we will share direct contacts on request.
Ready to hear it in your venue?
Request your free demo code at the top of this page — we'll email it within 24 hours, with a tailored quote for your venue.
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